Experience

Events

Building a Cohesive Event Experience for the 2026 Hensel Phelps Executive Leadership Conference

Client Overview

Hensel Phelps is a national leader in the construction and development industry, known for its commitment to innovation, integrity, and bold vision. Since 2020, the company has trusted Colorado Arts Productions to create high-quality video and digital assets that resonate with stakeholders. For their 2026 Executive Leadership Conference, the partnership evolved beyond standard video production. The goal was to architect a comprehensive visual and technical experience, and seamlessly bridge the creative, jobsite storytelling with flawless live event execution.

Project objectives

Shape the Room Experience: Integrate storytelling directly into the run of show, ensuring that every flagship video, walkup, and visual asset amplified the event’s rhythm and strategic messaging.
Capture Authentic Scale: Execute a massive live-action shoot on an active construction site to fuel high-impact event content and build a robust media library.
Elevate AV Execution: Identify, negotiate with, and manage a premium AV partner to replace a legacy vendor and guarantee a flawless, high-end live show.
Maximize Content ROI: Adapt bespoke, screen-specific event assets for multi-platform use long after the conference concluded.

Deliverables

Colorado Arts Productions partnered with Hensel Phelps to provide an end-to-end creative and technical suite, including:

Production & Storytelling:
- Facilitated a logistically complex shoot in Tucson, AZ, on an active live construction site featuring dozens of workers.
- Captured media to produce two flagship videos that debuted at the conference.
- Delivered a library of thousands of branded photos for long-term use.

Custom Event Assets:
- Created pre-reveal and post-reveal visual elements to support a dramatic mid-show branding shift.
- Designed meticulously timed walkup animations that landed precisely as speakers reached their stage positions, keeping the room’s energy intact.

AV Partnership & Coordination:
- Sourced a new, top-tier AV partner, negotiated rates, and tailored the equipment list to match the event’s specific vision and budget.
- Provided dedicated on-site management to facilitate the AV team’s success and keep all technical aspects aligned.

Post-Event Adaptations:
- Converted live-event anamorphic screen assets into web-native formats for broader internal and external distribution.

RESULTS

Colorado Arts Productions delivered a polished, branded experience that transformed a high-stakes internal event into a cohesive narrative journey:

Seamless Live Execution: By taking ownership of the AV partner selection and strategy, we eliminated previous years’ technical frustrations, delivering a polished show flow where the screen and stage worked in perfect harmony.

Heightened Audience Engagement: Precision-timed walkups and dynamic branding transitions created an immersive, intentional atmosphere that captivated the executive attendees.

Extended Asset Lifecycle: The media didn’t just live and die in the conference room. Post-event format adaptations ensured the flagship videos and jobsite assets transitioned smoothly into Hensel Phelps’ long-term marketing and internal communications.